Pinterest Reports Strong Q1 2025 Earnings with User and Revenue Growth
Pinterest saw significant growth in both users and revenue during the first quarter of 2025. The platform added 17 million monthly active users (MAU), reaching a total of 570 million.
This marks the largest user increase for Pinterest in the past five quarters. While comparative growth has slowed slightly, the consistent increase demonstrates Pinterest's position as a key discovery platform.
Gen Z remains the platform's largest and fastest-growing demographic. This highlights Pinterest's increasing appeal to younger users, driven by improved discovery tools and evolving user preferences.
Pinterest generated $855 million in revenue during Q1 2025, a 16% year-over-year increase.
To further expand advertising opportunities, Pinterest announced a new partnership with adtech firm Magnite. This collaboration aims to connect Pinterest with more brands and increase the adoption of Pin ads.
Pinterest attributes its positive performance to advancements in AI, including Performance+ ads and improved in-stream discovery tools, which enhance user experience.
“Our AI advancements are helping users take action and make more intentional shopping decisions. We're driving performance for advertisers and winning market share, giving us a solid foundation for long-term, sustainable growth.”
Pinterest CEO Bill Ready
Pinterest also noted increasing interest from financial services marketers, signaling the platform's expanding appeal and diverse presentation options.
Challenges and Future Outlook
While the Q1 results are positive, Pinterest faces the challenge of expanding its revenue streams beyond its core markets in the US and EU. Although 80% of Pinterest users are outside the US, the platform is actively working to address this and capitalize on global opportunities. The partnership with Magnite is a key step in this direction.
Overall, Pinterest's Q1 2025 performance demonstrates increasing relevance for marketers and a commitment to innovation through AI and strategic partnerships. The platform's continued focus on user experience and expanding advertising opportunities positions it for long-term growth.
For more details, see Pinterest's Q1 2025 performance update.
