Apple Allows External Payment Links in US App Store
Apple has revised its App Store rules in the United States, permitting apps to direct users to external websites for purchasing subscriptions and other digital content. This significant change follows a court ruling in favor of Epic Games, which challenged Apple's control over in-app transactions.
In a recent blog post, Apple stated, "The App Review Guidelines have been updated for compliance with a United States court decision regarding buttons, external links, and other calls to action in apps." This update allows developers to bypass Apple's payment system, potentially reducing the 30% commission typically charged on in-app purchases.
Background of the Legal Battle
The 2020 lawsuit filed by Epic Games contested Apple's authority over App Store transactions. A 2021 injunction required Apple to provide developers with alternative payment options. While Apple initially appealed, it later allowed some apps to link to external payment methods, albeit with a reduced 27% commission and controversial "scare screens" warning users about leaving the App Store environment.
This latest ruling mandates the removal of these warning screens. Apple has confirmed its compliance but expressed its disagreement with the decision and intention to appeal. It remains unclear whether Apple will continue to charge a commission on purchases made through external links.
Impact on Developers and Competitors
Spotify, a vocal critic of Apple's App Store policies, has already submitted an updated app incorporating external payment links. This change marks a significant shift in the mobile app landscape and could empower developers with greater control over their revenue streams.
While Apple complies with the court order, it maintains its opposition to the ruling. The long-term implications of this decision for the App Store ecosystem remain to be seen.
