Google is piloting multi-day Search Central Deep Dive events in the Asia-Pacific region, offering in-depth SEO workshops. These events aim to provide more practical and contextualized SEO training beyond the scope of Search Central Live.
Stay ahead of the curve with our guide to the top marketing conferences in 2025. Learn about AI, retail media, Gen Z marketing, and more. Network with industry leaders and discover innovative strategies.
Corona partners with HBO's "The Last of Us" featuring Gabriel Luna to promote its "La Playa Awaits" campaign, blending post-apocalyptic themes with beach vibes. The integration includes themed commercials, retail displays, and a Max takeover.
Learn why focusing on topic and user intent is more effective than chasing high search volume or low competition keywords for SEO success. Discover how to optimize for topics and build a strong content strategy.
Learn how Mondelēz International uses data-driven storytelling and AI to drive customer-centric growth. This case study reveals key CMO strategies for navigating change and boosting ROI.
818 Tequila partners with NASCAR driver Toni Breidinger to reach new audiences. The brand leverages sports marketing and experiential activations to drive growth and connect with Gen Z and millennials.
Google's updated Search Quality Rater Guidelines emphasize user benefit and originality. Low-effort, unoriginal content designed solely for monetization is now flagged as lowest quality.
Publicis Groupe has acquired Adopt, a sports and culture agency, to enhance its sports marketing capabilities and connect with evolving fan culture. The move integrates Adopt into Publicis Connected Media.
Digital video ad spending, including CTV, social, and online video, is projected to reach $72.4B in 2025, a 14% jump. CPG and retail lead spending as digital video surpasses linear TV.
EDO's new Engaged Audience Planning tool helps marketers optimize TV ad campaigns by leveraging cross-platform engagement data for better outcomes and Upfront planning.
