Bluesky Rolls Out Verification Checkmarks
Bluesky, the decentralized social media platform, has launched a new verification system, adding blue checkmarks to approved user profiles. This move mirrors legacy verification systems on other platforms, but with a Bluesky twist.
CEO Jay Graber's profile showcases a rounded checkmark, echoing the Bluesky logo. However, some accounts display a more traditional checkmark design. This difference stems from Bluesky's approach to scaling the verification process.
Trusted Verifiers Empowering Verification
To streamline verification, Bluesky is delegating some authority to "trusted verifiers." These approved organizations can directly verify their own members, such as journalists from a news outlet. Bluesky's moderation team reviews each verification to ensure authenticity. Users can tap on a checkmark to understand how an account was verified.
“We're enabling trusted verifiers: organizations that can directly issue blue checks. For example, the New York Times can now issue blue checks to its journalists directly in the app. Bluesky’s moderation team reviews each verification to ensure authenticity.”
Scalability and Potential Challenges
While this decentralized approach is innovative, it raises questions about scalability and potential misuse. Concerns exist about inconsistent application of verification criteria across different organizations.
Bluesky acknowledges these challenges and is initially limiting the program. They are not currently accepting direct applications for verification. A request form for notable and authentic accounts will be available later.
Bluesky's Growth and Future of Verification
Bluesky experienced significant user growth in 2024, reaching 35 million users. However, growth has slowed in 2025. The platform's smaller scale currently allows for closer monitoring of the verification process. The long-term success of this system will depend on how effectively Bluesky manages its growth and maintains the integrity of its verification program.
