Google Discover Arrives on Desktop: Early Data and SEO Insights
Google Discover is expanding to desktop search. While the official rollout continues, data reveals Google has been testing this feature for over a year.
Hidden Data Reveals Early Trends
Analysis of early desktop Discover data reveals key trends:
- Testing has been ongoing for at least 16 months.
- Significant traffic spikes occurred around July 30, 2024, and October 2024.
- Mobile click-through rates are generally double that of desktop.
Optimizing Content for Desktop Discover
While similar to mobile optimization, consider these desktop-specific tips:
- Track Both Devices: Separate desktop and mobile Discover traffic in your analytics.
- High-Quality Images: Use large, high-resolution images optimized for larger screens.
- Compelling Headlines: Craft headlines that pique reader curiosity.
What This Means for SEO Professionals
Desktop Discover presents new opportunities and challenges. User behavior differs between desktop and mobile, impacting content performance. Analyzing early data and adapting your strategy is crucial.
This data opens up a new layer of Discover strategy. Desktop Discover is still in its early stages, but now is the time to start analyzing.
While the full launch date is unconfirmed, this early data gives publishers a valuable head start in understanding this emerging traffic source.
Disclaimer: This article's insights are based on previously accessible data. This data may not reflect the final implementation of Google's desktop Discover feature. These findings should be considered preliminary.
