Google Integrates Ads into Third-Party AI Chatbots
Google has begun displaying ads within conversations on select third-party AI chatbots using its AdSense network. This initiative, reported by Bloomberg, started earlier this year and involves partnerships with AI search startups like iAsk and Liner.
A Google spokesperson confirmed this development, stating that "AdSense for Search is available for websites that want to show relevant ads in their conversational AI experiences," as quoted by Bloomberg.
This strategic move allows Google to tap into the expanding chatbot market and potentially offset the rising use of AI chatbots for web searches, which could impact traditional search engine ad revenue. Users are increasingly turning to chatbots like ChatGPT, Claude, and Perplexity for information and answers.
Google's Continued Investment in AI
Google has consistently invested in AI, developing large language models and frequently updating its Gemini AI platform. This latest move follows the introduction of ads in Google's AI Overviews, the AI-generated summaries provided for certain search queries.
This expansion of AdSense into the chatbot landscape signifies Google's commitment to adapting its advertising strategies to the evolving digital landscape and maintaining its presence in the growing AI-driven conversational space.
