Instagram Rolls Out Unlockable Reels with Secret Codes
Instagram has officially launched unlockable Reels, a new feature allowing creators to share exclusive content accessible only with a secret code. Previously spotted in testing, this feature is now being utilized by artists like The Weeknd to promote exclusive clips.
Unlockable Reels require users to enter a specific code to view the content. This provides a new way for creators to engage with select audiences, such as dedicated fan groups or subscribers to exclusive mailing lists.
The Weeknd used this feature to share a clip from his film "Hurry Up Tomorrow". This marks the first official use of unlockable Reels.
According to Instagram:
The new hidden reels feature lets you unlock exclusive content with a password. Instagram is testing this new feature as a way to let creators build excitement and buzz around exclusive content, and to help people connect over shared interests and entertaining content in a new, IYKYK, way.
While not yet broadly available, this feature offers exciting possibilities for audience engagement. Creators can reward loyal fans with exclusive content, and businesses can offer targeted discounts or region-specific updates.
Potential uses include:
- Sharing exclusive content with superfans.
- Offering discounts to previous customers.
- Providing region-specific updates.
- Sharing more targeted content with specific followers.
The code for The Weeknd's exclusive clip is "ICANTSING". Check out his Instagram Reel to see the feature in action.
This innovative feature offers a new dimension to content sharing on Instagram, fostering deeper connections between creators and their audiences.
