LinkedIn Qualified Leads Optimization: Boost Your Ad Targeting

LinkedIn has launched Qualified Leads Optimization to help businesses generate higher-quality leads through improved ad targeting. This feature, available for campaigns using the Lead Generation objective, allows you to define what constitutes a "qualified lead" based on your specific business criteria.

By integrating your CRM data with LinkedIn via the Conversions API, you provide valuable insights into your high-quality leads. LinkedIn's system then uses this data to identify and target similar prospects, optimizing your ad delivery for better results.

By setting up a "qualified leads" conversion event using Conversions API, you can now share high-quality lead data with LinkedIn - whether those leads are captured via third-party websites, CRMs, sales teams, or other offline channels. Using this information, Campaign Manager will match and optimize delivery based on your highest quality leads.

How it Works

The process involves defining lead quality within your CRM and sharing this data with LinkedIn Campaign Manager through the Conversions API. This allows LinkedIn to mirror your existing successful leads and target similar audiences.

For optimal performance, LinkedIn recommends sharing at least five qualified leads every two weeks. This data should be shared within 30 days to be included in campaign optimization. A two-week learning phase is also required for the system to reach peak performance.

  • Integrate your CRM with LinkedIn.
  • Define your "qualified lead" criteria.
  • Share qualified lead data via the Conversions API.
  • Allow a two-week learning phase.

Key Considerations

While Qualified Leads Optimization offers significant potential for improved ad targeting and ROI, it's important to consider the following:

  • A minimum of five qualified leads every two weeks is recommended.
  • Data must be shared within 30 days.
  • A two-week learning phase is required.
  • Potential increase in overall cost per lead.

Despite these considerations, leveraging Qualified Leads Optimization can significantly enhance your LinkedIn ad campaigns by targeting the most relevant audiences, ultimately driving better business outcomes.

Learn more about LinkedIn's Qualified Leads Optimization here.