AI SEO vs. Traditional SEO: Are They Really Different?

Is AI SEO Really Different from Traditional SEO?

SEO expert Todd Friesen sparked a lively discussion on LinkedIn, arguing that optimizing for AI-powered search engines boils down to the same fundamental principles as traditional SEO. His post resonated with many, raising the question: Do we need new acronyms and strategies for AI search?

The Rise of New SEO Acronyms

Several new acronyms have emerged, including AEO (Answer Engine Optimization), AIO (AI Optimization), CEO (Chat Engine Optimization), GEO (Generative Engine Optimization), and LMO (Language Model Optimization). However, many SEO professionals agree these terms describe the same core concept: optimizing content for search engines, whether AI-powered or not.

Even AI search engines like Perplexity utilize algorithms similar to Google's PageRank to determine website authority, further supporting the argument that SEO fundamentals remain crucial.

Todd Friesen's Core SEO Principles

Friesen highlighted seven key SEO fundamentals that apply to both traditional and AI search:

• Proper HTML and schema markup
• Fast and responsive website design
• High-quality content
• Keyword research
• Alignment with brand marketing
• Link building
• Analytics and reporting focused on conversions

"It is basically fundamental SEO and fundamental brand building. Can we stop overcomplicating it?" - Todd Friesen

Industry Experts Weigh In

Several industry leaders echoed Friesen's sentiment. Digital marketer Rosy Callejas pointed out the redundancy of multiple acronyms. Kevin Doory, Director of SEO at Razorfish, emphasized the importance of focusing on practical SEO strategies rather than getting caught up in terminology. SEO consultant Don Rhoades agreed, noting that these new terms are reminiscent of past attempts to rebrand SEO.

The Brand Building Debate

A discussion on Bluesky further highlighted the debate. Preeti Gupta argued that brand building has always been essential for SEO, regardless of AI. Google's John Mueller responded, suggesting that creating hype around new terms often drives the adoption of new services.

"You don’t build an audience online by being reasonable, and you don’t sell new things / services by saying the current status is sufficient." - John Mueller

The Future of SEO in the Age of AI

While the debate continues, the consensus among many SEO professionals is clear: Focus on the core principles of SEO. Creating high-quality content, optimizing website performance, and building a strong brand remain crucial for success in both traditional and AI-driven search landscapes.