Optimize Your LinkedIn Videos for Maximum Impact
LinkedIn video is booming. Video watch time increased 36% year-over-year in 2024, and video content generates 1.4x more engagement than other formats. Short-form video is growing especially fast. Leverage this trend to expand your reach on LinkedIn.
LinkedIn Video Specifications and Best Practices
To maximize your video's potential, follow these specifications:
- Maximum file size: 5 GB
- Minimum file size: 75 KB
- Maximum video duration: 15 minutes
- Minimum video duration: 3 seconds (desktop) / 2 seconds (mobile)
- Resolution range: 256x144 to 4096x2304
- Aspect ratio: 1:2.4 - 2.4:1
- Frame rates: 10fps - 60 fps
- Bit rates: 192 Kbps - 30 Mbps
While direct posting to the immersive video feed isn't currently supported, adhering to these specs optimizes your video for visibility and potential inclusion.
The immersive video feed features content based on the quality and relevance of existing videos on LinkedIn.
Creating high-quality, relevant videos increases your chances of reaching a wider audience. Incorporate these tips into your LinkedIn content strategy for greater success.
Learn more about LinkedIn video specs here. LinkedIn also offers a helpful mini-site with posting tips.
