Instagram's New Video Editing App "Edits": A CapCut Rival?

It's finally here! After months of previews, Instagram has launched its new video editing app, creatively titled "Edits."

Instagram Edits App

Edits is Instagram's answer to CapCut, the popular video editing platform owned by TikTok's parent company, ByteDance. This move could be seen as a strategic replacement for CapCut should TikTok face a ban in the U.S.

The process of making videos can be challenging, often requiring multiple apps and complicated workflows. With Edits, you now have a dedicated space with powerful capabilities for video creation.

- Instagram

Edits App Features

This all-in-one video creation platform offers a robust set of features:

  • Multi-channel editing: A timeline with multiple video streams for advanced editing.
  • Project management: Manage multiple video projects simultaneously within the app.
  • Notes: Jot down ideas and add notes to your saved Reels for future projects.
  • Reels trends: Search for trending Reels and audio to inspire your creativity.
  • Longer video: Film clips up to 10 minutes long, exceeding Instagram's current 3-minute in-app limit.
  • Video effects: Utilize Instagram's green screen, cutouts, and AI-powered object animation.
  • Export (without watermark): Upload directly to Instagram or download for other platforms.
  • Other elements: Add captions, royalty-free music, and view content analytics.
Edits app

Future Features

Instagram plans to add even more powerful editing tools:

  • Keyframe editing for precise control over clip elements.
  • Expanded AI features for transforming video settings.
  • Advanced collaboration tools for working with others.
  • New fonts, text animations, transitions, voice effects, filters, and sound effects.

Pricing and Availability

While the initial version of Edits is free, Instagram CEO Adam Mosseri has hinted at potential charges for some AI features due to computational costs. However, Instagram aims to keep as many features free as possible. Edits is available now on both the App Store and Google Play Store. Given its free availability and powerful features, Edits is definitely worth checking out.