LinkedIn Upgrades Premium Company Pages for Enhanced Marketing

LinkedIn has announced new features for its Premium Company Pages, building on its initial launch a year ago. These enhancements aim to help businesses maximize their LinkedIn presence and drive stronger results.

New Features for Targeted Reach and Engagement

One notable addition is the ability to invite followers of similar pages to your own. LinkedIn's research suggests this can increase page follows by 6.7x. Premium Company Pages also offer custom call-to-action buttons, automated engagement invitations, enhanced page visitor insights, testimonial displays, and access to AI writing tools.

Dynamic cover images, now showcasing a carousel of five headline images, help create a stronger first impression. LinkedIn is also developing improved display options for business awards and certifications, increasing visibility in search results.

Performance and Growth Statistics

LinkedIn reports significant growth for Premium Company Pages, citing nearly 80% subscriber growth quarter-over-quarter. They also claim Premium Pages receive over 10x more custom button clicks on average. While the interpretation of these statistics requires context due to the product's relatively recent full rollout, the growth trend is apparent.

Is a Premium Subscription Worth the Investment?

Starting at $99 per month (with discounts for annual plans), Premium Company Pages represent a significant investment. While not every business may immediately benefit from these added features, the evolving nature of the product suggests increased value over time. For businesses actively seeking leads on LinkedIn, the premium features may provide a competitive edge.

Key Benefits of LinkedIn Premium Company Pages:

  • Target followers of competitor pages.
  • Customize call-to-action buttons.
  • Automate engagement invitations.
  • Gain deeper page visitor insights.
  • Showcase testimonials.
  • Access AI-powered writing tools.
  • Utilize dynamic carousel cover images.

As LinkedIn continues to develop and improve its Premium Company Page offerings, it's becoming a more compelling option for businesses looking to enhance their LinkedIn marketing strategy.