Lyft Partners with StackAdapt for In-App Programmatic Ads

Lyft and StackAdapt Launch In-App Programmatic Advertising

Lyft Media has partnered with advertising platform StackAdapt to introduce programmatic advertising within the Lyft app. This collaboration allows StackAdapt clients to access Lyft's U.S. in-app ad inventory, enabling brands, merchants, and agencies to reach millions of Lyft riders with hyper-localized ads.

The partnership also includes integration with Kevel, an API-based media ad serving technology provider, to enhance StackAdapt's programmatic capabilities. This move comes nearly two years after Lyft launched in-app advertising to support its media network, Lyft Media.

Reaching On-the-Go Consumers

This partnership offers advertisers a unique opportunity to connect with a large, mobile audience. Lyft boasts over 40 million active riders annually, including commuters, event attendees, and travelers, providing marketers with access to valuable audience segments with known intentions.

“This partnership opens an extraordinary advertising avenue for agencies to engage a mobile, diverse audience,” said Greg Joseph, Vice President of Inventory Development at StackAdapt. “Together, we're transforming the local ad experience by connecting brands, agencies, merchants, and restaurants to consumers at meaningful points in their daily lives.”

StackAdapt clients gain access to Lyft's in-app ad formats, which leverage trip intent for targeted messaging and consistent brand presence. Lyft Media's digital offerings, available nationwide within the Lyft app, include video and poster units, along with first-party targeting and measurement capabilities.

This collaboration may signal increased programmatic activity within the retail media network space. By integrating Kevel's ad-serving technology, StackAdapt can ensure precise targeting for its clients, enabling brands to deliver tailored and data-driven ad experiences to Lyft users.

This latest initiative builds upon Lyft's ongoing efforts to attract advertisers. Previously, Lyft Media partnered with Oracle to refine ad targeting and with Nielsen for measurement and audience verification. These partnerships coincided with the national rollout of in-app video ads. Lyft also appointed Brian Irving as Chief Marketing Officer and introduced in-app advertising in August 2023 to bolster its media network, which launched a year earlier.

This partnership follows StackAdapt's recent $235 million funding round, led by investors including Teachers' Venture Growth and Intrepid Growth Partners.