LinkedIn's Qualified Leads Optimization: Boost Ad Targeting

LinkedIn Launches Qualified Leads Optimization for Enhanced Ad Targeting

LinkedIn has introduced Qualified Leads Optimization to help businesses improve their ad targeting and generate higher-quality leads. This new feature allows advertisers to define what constitutes a "qualified lead" based on their own CRM data.

By integrating with your CRM system, LinkedIn can identify and target similar prospects, mirroring your existing successful leads. This customized approach aims to boost campaign performance and deliver better ROI.

By setting up a "qualified leads" conversion event using Conversions API, you can now share high-quality lead data with LinkedIn. Using this information, Campaign Manager will match and optimize delivery based on your highest quality leads.

How Qualified Leads Optimization Works

The process involves setting your definition of a qualified lead within your CRM and connecting it to LinkedIn's Campaign Manager via the Conversions API. This enables LinkedIn to learn from your existing high-quality leads and optimize ad delivery accordingly.

• Define "qualified leads" within your CRM.
• Share qualified lead data with LinkedIn via Conversions API.
• LinkedIn optimizes ad targeting based on your defined criteria.

Key Benefits and Considerations

Early results show a potential decrease in cost per qualified lead of up to 39%. However, LinkedIn recommends sending at least five qualified leads every two weeks for optimal performance. Data should be shared within 30 days, and a two-week learning phase is required. While this feature can improve lead quality, it may also increase overall cost per lead.

Businesses should weigh these factors against potential performance gains. For larger advertisers with established lead qualification systems, this feature offers a powerful way to refine ad targeting and connect with more relevant audiences.

Learn more about LinkedIn's Qualified Leads Optimization here.