Pinterest Enhances Visual Search with AI
Pinterest has launched new AI-powered features to enhance its visual search capabilities. These updates aim to make finding exactly what you're looking for easier, even if you can't describe it with words.
Understanding Your Style
A key enhancement uses Visual Language Models (VLMs) to help users understand their preferences. By tapping on a Pin, especially within the women's fashion category (currently available in the US, Canada, and the UK), users will see generated keywords describing the Pin's style and aesthetic. This feature simplifies refining searches and discovering similar items.
Refined Search Options
Pinterest now allows users to refine fashion searches based on color, style, and fabric. Want a blazer similar to one you've found, but more appropriate for a formal occasion? This new feature makes it possible.
Expanded Access to Visual Search
Visual search is now more accessible throughout the Pinterest app. Users can long-press any Pin on their Home Feed to initiate a visual search.
Addressing AI Concerns
This update follows Pinterest's recent announcement to label AI-generated images. This move aims to address user concerns about the influx of AI-generated content and maintain the platform's focus on authentic inspiration.
With these AI-powered enhancements, Pinterest strengthens its position as a visual discovery and shopping platform. The company aims to leverage AI to improve user experience and facilitate product discovery.
