Temu Stops Direct Shipments from China to the US
Chinese e-commerce platform Temu has ceased shipping products directly from China to the United States. This strategic shift comes in response to increased tariffs on Chinese goods.
Former President Donald Trump's executive order ended the de minimis rule, which previously exempted goods valued under $800 from import tariffs. Combined with increased tariffs exceeding 100% on many Chinese products, this significantly impacted the cost of goods for consumers. This policy change affected several companies, including Shein and Amazon, forcing them to adjust pricing and logistics.
Temu customers previously faced import charges of 130% to 150%. To mitigate this, Temu now prioritizes products available in US warehouses. Items shipped directly from China are listed as out of stock.
“Temu has been actively recruiting U.S. sellers to join the platform,” a Temu spokesperson stated. “The move is designed to help local merchants reach more customers and grow their businesses.”
This change allows Temu to avoid hefty tariffs and offer more competitive pricing to US consumers. The focus on US-based sellers also supports local businesses and streamlines the supply chain.
CNBC reported on Temu's shift in strategy, highlighting the impact of the tariff changes on the company's operations. For more information, visit CNBC's report.
