Pinterest Tests Alerts to Discourage Teen App Use During School
Pinterest is piloting a new feature to promote healthy tech habits among teenagers. The platform is testing alerts that gently nudge teen users (ages 13-17) to close the app during school hours (8 a.m. to 3 p.m. weekdays).
These prompts encourage students to focus on their studies and minimize distractions. While teens can dismiss the alert, it reinforces Pinterest's commitment to responsible app usage.
Partnering for Digital Wellbeing
Pinterest is collaborating with the International Society for Technology in Education (ISTE) to develop "Digital Innovation Wellbeing Task Forces" in 12 school districts. This initiative aims to teach healthy tech use rather than simply restricting access.
This experiment will reach millions of users across the US and Canada, and learnings will help better inform our teams as they continue to build a positive and inspirational platform for young people.
Pinterest also supports proposed legislation in Texas to limit smartphone use in classrooms during instructional time. This bill would require designated storage areas for devices to minimize distractions.
Prioritizing Mindful App Usage
These efforts align with Pinterest's broader goal of encouraging mindful app usage. By educating users and setting healthy boundaries, Pinterest aims to create a more positive online experience, especially for its growing Gen Z audience, which now comprises 40% of its users.
While these measures may impact Pinterest's usage statistics, the company prioritizes user wellbeing over short-term gains. This commitment to responsible technology makes Pinterest a positive force in the social media landscape.
