Threads Encourages Cross-Posting to Instagram Stories
Meta is prompting Threads users to share their posts to Instagram Stories. This new feature aims to boost visibility and drive traffic between the two platforms.
Social media expert Matt Navarra highlighted this new prompt, which suggests sharing Threads posts to Instagram Stories to "get more eyes on your posts."
This push for cross-posting aligns with Meta's broader strategy. Cross-posting is already available between Facebook and Instagram. Meta is also expanding cross-posting functionality within WhatsApp Status.
Is Cross-Posting Effective?
While cross-posting can increase visibility, it's important to consider content format. Threads posts are not natively designed for Stories. Directly sharing them might not be the optimal approach.
However, cross-posting from Threads to Instagram could attract new users to the platform. This cross-promotion strategy is key to Threads' continued growth.
Threads has seen impressive download numbers, surpassing 320 million active users. While still behind X (formerly Twitter), Meta is actively working to bridge the gap.
Ultimately, this new prompt serves as a cross-promotional tool for Threads, aiming to drive user engagement and platform growth. While it may help increase content visibility, creators should carefully consider their content strategy.
This feature could be a simple way to expand your audience. Consider experimenting with cross-posting to see if it benefits your social media strategy.
