TikTok Connects Users with Skilled Trade Opportunities
TikTok has partnered with the Skilled Careers Coalition (SCC) and SkillsUSA to promote skilled trades and connect users with career opportunities. This collaboration aims to highlight the growing demand for skilled workers and guide younger audiences toward relevant jobs.
TikTok and SCC will create content showcasing skilled trade professionals and the benefits of these careers. This initiative will include local workforce development events and participation in SkillsUSA's annual National Leadership & Skills Conference in Atlanta in June 2025.
TikTok as a Career Resource
TikTok aims to become a leading platform for career exploration and inspiration. This partnership reinforces this goal by connecting users with resources and opportunities in the skilled trades. The platform recognizes the influence creators have on students' interest in trade schools and apprenticeships.
Studies show that Gen Z increasingly relies on TikTok for career advice. Many Gen Z users have even secured jobs or internships through the app. This partnership aims to further leverage TikTok's reach to connect young people with valuable career paths.
TikTok emphasizes that millions of Americans are employed by businesses that use the platform. This highlights the platform's economic impact and its potential to drive business growth.
With a shared vision to elevate the skilled trades and meet the growing demand for skilled talent, the Skilled Careers Coalition and SkillsUSA are excited to partner with TikTok. This collaboration will leverage the SKILLS JAM platform to amplify the excitement of skilled careers through engaging content.
This partnership between TikTok, SCC, and SkillsUSA offers a valuable opportunity for users seeking careers in the skilled trades. Learn more about this initiative on the TikTok Newsroom.
