X Experiments with a New Video Playback UI
X (formerly Twitter) is increasingly emphasizing video content to capitalize on engagement trends. The platform is currently testing a redesigned video playback user interface (UI) that repositions engagement counts and function buttons.
Shared by @Iorel_03 on X, the updated player features transparent engagement buttons over the lower playback window, positioned above the playback speed and volume controls. This puts more focus on the video content itself.
Comparison with the Current UI
The current UI displays performance metrics along the bottom, while the new design swaps these with the control buttons. This change declutters the full-screen view thanks to the transparent metrics and buttons, while also potentially encouraging more engagement by highlighting these elements. The metrics also fade out during playback for uninterrupted viewing.
While not a drastic change, this update could prove valuable. It aligns X's video playback more closely with platforms like TikTok and Instagram Reels, which prominently display engagement buttons.
This design could reinforce user engagement habits and improve X's video display. However, a significant challenge remains: most X videos are posted in square format, not utilizing the full screen.
X's Push Towards Video
X is committed to becoming a "video-first" platform, investing in original programming and prioritizing video content. Video drives higher engagement, and X has reported an increase in video uploads recently.
X has implemented numerous video updates, including:
- Optional playback speeds
- Picture-in-picture streaming
- Improved TV casting
- Expanded video uploads
- Game-streaming tools
This latest UI tweak, while seemingly minor, could significantly impact user behavior and contribute to X's broader video strategy.
