Kid Cudi Launches Snapchat's "Under the Ghost" Music Series
Snapchat's new live music series, "Under the Ghost," debuted with a performance by Kid Cudi at the company's Santa Monica studio. The intimate concert featured unreleased tracks, including "Neverland," and a Q&A with Snap's Head of Music Strategy, Manny Adler.
"Under the Ghost": A Backstage Pass for Fans
The "Under the Ghost" series aims to provide fans with an unfiltered look at the creative process. The intimate studio setting offers a unique connection between artists and fans, going beyond traditional performances.
Under the Ghost isn't about polished perfection, but rather an unfiltered glimpse into the creative process. It's your digital backstage pass, fostering a sense of genuine connection.
The series also presents advertising opportunities for brands, with future shows incorporating sponsored Snaps, creator content, and more.
This series offers advertisers a premium way to tap into music, culture, and community - all native to Snapchat and built to engage Gen Z and millennial audiences.
Snapchat Competes for Music Discovery
With platforms like TikTok becoming major players in music discovery, Snapchat aims to capture a share of this market. "Under the Ghost" is a strategic move to engage younger audiences and potentially attract users from competing platforms.
Fans can find "Under the Ghost" content on Snapchat by following @TeamSnapchat, @SnapCreators, and Kid Cudi's Snapchat profile.
