LinkedIn BrandLink: Empowering Creators and Brands with Premium Video Ads
LinkedIn has evolved its video advertising program, formerly known as Wire, into BrandLink. This enhanced program expands premium video ad placements to include influencer content, marking a significant step towards creator monetization on the platform.
BrandLink allows brands to strategically place their video ads alongside high-quality content from trusted publishers and now, influential creators. This offers brands a unique opportunity to align with relevant voices and reach engaged audiences.
Partnering with Top Creators
BrandLink's initial rollout includes partnerships with prominent creators such as Steven Bartlett, Bernard Marr, Allie K. Miller, Rebecca Minkoff, Candace Nelson, Guy Raz, Gary Vaynerchuk, and Shelley Zalis. These creators will receive a portion of the ad revenue generated from their videos.
Benefits for Brands
Early BrandLink adopters report impressive results, including a 130% higher video completion rate and a 23% higher view rate compared to standard video ads. Furthermore, viewers of BrandLink ads are up to 18% more likely to become leads.
Capitalizing on LinkedIn's Video Growth
This program leverages the increasing popularity of video content on LinkedIn. Time spent watching video posts has grown by 36% year-over-year, and video content generates 1.4x more engagement than other post formats.
A Win-Win for Creators and Brands
BrandLink provides a valuable opportunity for brands to enhance their messaging and reach a wider audience. Simultaneously, it paves the way for LinkedIn creators to monetize their content and incentivizes the creation of more high-quality videos.
Learn more about BrandLink and its benefits for your brand by visiting the official LinkedIn announcement: Learn More.
