Meta Enhances Advantage+ Catalog Ads with Dynamic Overlays
Meta has rolled out a valuable update for Advantage+ catalog campaigns on Facebook. Dynamic overlays now allow businesses to showcase product information like price, discounts, and shipping offers directly on product images.
These dynamic overlays appear as sticker-like elements on product images within Facebook feeds. This feature requires accurate product data within your catalog.
Available Dynamic Overlay Options:
- Price: Displays the current product price.
- Strikethrough Price: Shows the sale price with the original price crossed out.
- Percentage Off: Presents the sale price and the percentage discount.
- Free Shipping: Highlights free shipping availability based on the user's location (requires a shipping cost of 0.0 in your catalog).
Advantage+ advertisers can choose to automatically apply the most relevant overlays or manually select specific options.
While similar to existing label functionality, this update offers more granular control. Advertisers can now toggle each overlay type on or off individually, enhancing customization and potentially improving ad performance.
This enhancement provides another tool for businesses to optimize their Meta ad strategies and capture user attention within Facebook's dynamic feed environment.
