Snap Map Surpasses 400 Million Monthly Active Users
Snapchat announced that its location-sharing feature, Snap Map, now boasts over 400 million monthly active users. This milestone highlights the platform's success in social discovery.
Launched in 2017, Snap Map initially allowed users to share locations with friends and explore public Snaps globally. It has since evolved into a tool for discovering local hotspots and activities.
This success gives Snapchat a competitive edge over rivals like Instagram and TikTok, which lack comparable real-time social discovery features.
Instagram is reportedly developing a "Friend Map" feature similar to Snap Map, indicating the growing importance of location-based social networking.
Snap Map is one of the most used mobile maps in the world, and we're thrilled to see our community continue to grow. The Snap Map is helping hundreds of millions connect with friends and their favorite places and discover what's happening around them, making the world feel more connected every day.
- Ceci Mourkogiannis, VP of Product at Snap
Snapchat continues to enhance Snap Map. Last year, it introduced "Footsteps," allowing users to track their travel history. The platform also launched "Promoted Places," enabling businesses to advertise on Snap Map.
These updates demonstrate Snapchat's commitment to innovating and expanding the capabilities of Snap Map.
