Reddit Pro Enhances Business Profiles
Reddit has launched new profile tools for businesses subscribed to Reddit Pro. These enhancements aim to simplify brand building and foster community engagement on the platform.
Automated Bio Suggestions
One key feature is the automated bio suggestion tool. During Reddit Pro signup, businesses can now input their website and receive several suggested profile descriptions. This streamlines the onboarding process and helps businesses establish a clear online presence.
Community Post Showcasing
Businesses can now highlight relevant community posts and comments directly on their profiles. This feature, accessible via the Reddit Pro Trends tab, allows brands to showcase conversations about their industry or brand. The Trends tab, launched earlier this year, enables businesses to track keywords and phrases to understand what Reddit users are saying about specific topics.
This update empowers businesses to demonstrate their expertise and build credibility within relevant communities.
“Businesses of all sizes have an opportunity on Reddit, where over half of all online purchasing conversations take place,” said Jim Squires, EVP of business marketing and growth at Reddit. “Our new Reddit Pro profile tools are helping them build presence and credibility with greater ease and confidence. And in doing so, we’re enriching our communities with passionate, subject-matter experts while also empowering businesses to grow and succeed.”
These new tools follow a strong fiscal quarter for Reddit, with reported revenue of $392.4 million (up 61% year-over-year) and daily active unique users of 108.1 million (a 31% year-over-year increase), exceeding Wall Street expectations.
Learn more about Reddit Pro and its features on the official Reddit blog.
