TikTok Returns as Official Cannes Film Festival 2025 Sponsor
TikTok is partnering with the Cannes Film Festival 2025 as an official sponsor. This collaboration grants TikTok exclusive access to various Cannes events and content, offering a unique behind-the-scenes look.
Through a dedicated in-app Cannes Film Festival hub, TikTok will share exclusive footage, interviews, and highlights directly with its users. This hub will be the central location for all the latest news and clips from the event.
We are thrilled to continue to offer our global community of over 1 billion users behind-the-scenes access to one of the world's most prestigious cultural events.
TikTok Creators Take Center Stage
TikTok is also partnering with various creators attending Cannes. These creators will share their insights and experiences from the festival, providing unique perspectives for the TikTok community. Search #Cannes2025 on TikTok for exclusive content.
Beyond the digital experience, TikTok will host physical events at Copal Beach on the Croisette and a dedicated space in the JW Marriott. These events will facilitate creative meet-ups and networking opportunities for TikTok creators within the film industry.
#FilmTok Continues to Grow
This partnership leverages the growing popularity of film discussions on TikTok. The platform reports that the hashtag #FilmTok grew 94.7% from April 2024 to April 2025, now boasting over 1.8 million posts. Cannes itself has been a popular topic, with over 22,000 videos posted using #Cannes2024 last year.
Unlike previous years, TikTok will not host its own short-film festival at Cannes. Instead, the platform is focusing on its official partnership with the event itself, solidifying its connection with the film industry.
This partnership promises increased access to Cannes through the TikTok app, driving further interest and engagement with the festival and the world of cinema.
