X Enhances Sales Ads with Improved Link Previews and CTAs
X has rolled out an updated design for its in-stream ads focused on sales objectives. This new format features a prominent call-to-action (CTA) button and headline displayed beneath the ad's main image or video.
This change aims to drive higher click-through rates and improve overall ad performance. The updated layout provides a clearer visual separation from organic posts, making ads more noticeable in users' feeds.
Headlines will now appear below your images or videos, accompanied by a distinct, customizable Call to Action button to enhance your campaigns. This update applies only to ads. Organic posts will retain their traditional layout.
A Return to a Familiar Format
Interestingly, this updated ad format resembles the previous design for link previews on the platform. X had previously simplified link previews by removing the lower information panel. This reversion suggests a response to advertiser feedback and a focus on maximizing ad engagement.
While X has been streamlining the overall aesthetic of its platform, this change for ads provides more flexibility for advertisers to customize their messaging and capture user attention.
This update offers more options for businesses to create effective sales campaigns on X. The improved visibility and clear CTA buttons are designed to drive conversions and maximize ROI.
