Pinterest Enhances Visual Search with AI
Pinterest has rolled out new visual search features powered by AI to improve product discovery. Users can now easily search based on specific elements within a Pin image, leading to more personalized and relevant results.
Simplified Discovery and Personalized Shopping
The updated visual search process simplifies finding items based on an image's details. Whether it's a specific color, style, or even the overall aesthetic, Pinterest generates keywords to help users refine their search.
We're breaking down images so users can quickly search and shop for the details of an outfit. We'll generate keywords they can use to explore and shop based on what they like about the image.
Accessing visual search is easier than ever. Simply long-press on any Pin to start the visual discovery process.
Refined Search Filters and AI-Powered Matching
A new refinement bar allows users to narrow search results based on specific criteria like style or occasion. For example, users can find similar outfits with a specific aesthetic or discover more formal blazer options.
Want something in a different color, style, or fabric? Our new refinement bar helps users narrow their search to find exactly what fits their personal style.
Pinterest leverages generative AI to better match user interests with relevant Pins, ensuring a more personalized experience.
Enhanced Visuals and Rollout
A new "animated glow" highlights searchable elements within Pins, making the process more intuitive. These updates are initially available for women's fashion content in the U.K., U.S., and Canada, with plans to expand to more categories and countries.
These improvements enhance the user experience, making it easier for Pinners to discover products aligned with their style preferences.
